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About Us

About Floor Covering Brokers


Our hours may vary during holidays: Click here to view our special hours.


 Established in 1986, it's been ourImage Alt Text pleasure to serve the flooring needs of the Traverse City area for over 35 years. Owner Dennis Lauterbach has made it his priority to provide customers with a positive, memorable experience when purchasing flooring. We’re your family-owned, neighborhood flooring experts. Drop by and let us help you choose the perfect flooring for your home and lifestyle. 





We're Your Local Experts


"Very happy with my experience with floor covering brokers.  They wanted my business, and made their quote as competitive as the big box stores.  The benefit with choosing Floor Covering Brokers for me was knowing if there was a problem I knew who to contact and I knew they would stand behind the product.  Going with a big box store you're typically dealing with a third or maybe even fourth party and you never know what type of hoops you have to jump through to get service.  Installation looked good, installed quickly, and were easy to work with". - Jacob S.

"We had a great experience with Floor Covering Brokers.  We had been going around to stores trying to get flooring on the small allowance our builder gave us.  Store after store said they couldn't do it.  The company the builder sent us to had one choice in our price point.  One thick ugly tile and a carpet made out of plastic bottles that I was allergic to.  Kristen was wonderful to work with.  She had us bring in all of our fabrics and cabinets that we had decided on and in a few days had lots of choices for us.  It was such a relief.  She has helped us so much and on a very tiny budget made our house look really terrific!" - Penny S.

"Start to finish, my experience was first rate. The showroom has a multitude of choices, but the best thing is that there are areas of their floor with the various coverings applied. You can walk on it! The designer I worked, Kristin, was so knowledgeable and helpful in my making the best decision for my particular situation. Then Mike, the installer was careful, tidy and did a suburb job. We're planning to use FCB for a project we have coming up in a year." - Joan B.

"I have used this company for many years, for everything from flooring for an entire house, to area rugs. They offer wonderful products and have a pleasant, helpful staff!" - Amy N.

"Floor covering brokers was a pleasure to deal with. Fair pricing, expert installation, no pressure sales help, and excellent communication. Will definitely be using them in the future." - Tim B.

"My sales representative was Kim Cassady. She is very professional and knowledgeable about available floor products. Floor Covering Brokers has limitless samples of floor coverings for any application. Do you want carpet, wood, vinyl, linoleum, or maybe rocks? They have it and they know the qualified personal to install your selection. If you are looking for quality service and products then Floor Covering Brokers is the only choice." - Jeff U.


To see what other customers say about us, check out our Testimonials page.




 Areas served

    Suttons Bay | Northport | Leland | Frankfort | Thompsonville | Petoskey | Charlevoix | Torch Lake | Acme.

What makes us different.

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Beautiful Guarantee®*

We know how important it is for you to feel confident in your flooring selection. We strive to ensure the floor we've created together is as beautiful as the one in your dreams. If not, we'll replace it for free. That's what we call The Beautiful Guarantee®*.

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Room Visualizer

Picturing new flooring in your home is quick and easy with our room visualizer. You’ll be able to see new flooring in an instant with the swipe of a finger.

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Our Advantage

We’re a team of local, independently owned and operated stores, all highly experienced and deeply invested in our communities. By coming together, we’re able to get the best deals, straight from the manufacturers and pass the savings on to you. So you get gorgeous floors at an attractive price, and a simple, seamless experience every time.

Carpet One Cares.

Carpet One Floor & Home Cares is our commitment to our customers and our communities to community involvement. It represents our belief in serving our employees, customers and the communities in which we do business. It is our way to reach out, give back, and make a difference.

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C1 Cares

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Tunnel to Towers

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What we offer.

We proudly offer the following professional services & products: