Our Sales Associates:

To contact a member of our staff, simply click on their name for an email form.

Kim Cassady, Sales Manager

Kim’s over 25 years of flooring experience shows in her flair with Tile design and “Green” flooring products. “It’s about working with the customer and understanding the concept they’re imagining.  Every project is a blank canvas we get to paint.”

Rich BudekCropRich Budek, Sales Associate

Originally from Petoskey MI, and later moving to Traverse City, Rich calls northern Michigan home. Much of his professional career has focused on retail sales, purchasing, and customer service. Rich has attended Mohawk University where he acquired a deep knowledge of product selection, measuring, installation, and customer service. Rich has three grown children and two grandchildren.

Debbie Everson, Sales Associate

With a Retailing degree and 25 years in the flooring business, Debbie has an eye for color and design. She has traveled to Italy for tile training and participated in numerous seminars with Mohawk, Shaw, and Crossville Tile.  She has also worked with many local Parade of Homes homes.

Joan Geerlings, Sales Associate

Joan has 20 years in the flooring industry! A graduate of Davenport University, she joined Floor Covering Brokers in 2002.  She has completed certified Stainmaster Training, seminars by Mohawk, and numerous other programs on flooring products and window treatments. Joan will go to great lengths to fulfill her customer’s wishes.

Joe Gunsberg, Sales Associate

A Detroit native, Joe joined Floor Covering Brokers in 1998.  With over 30 years in the flooring industry, Joe’s expertise is invaluable.  He has successfully completed innumerable seminars on carpet, tile, and wood flooring, including installation and design.  Joe’s philosophy is: “Strive to service and have satisfied customers”.

KristinJansens NewKristen Jansens, Sales Associate

Kristen has been with us since June of 2013. Growing up in the floor covering industry along with her Communications and Marketing degree from WMU has given Kristen the tools to become a great sales person. Kristen excels in project management and being involved with every step of the process, beginning to end. She enjoys helping with product selection and design while making it fun for the customer.


ElizabethMcAllister NewElizabeth McAllister, Sales Associate

An Interior Designer for over 10 years, Elizabeth is passionate about creating dream interiors that meet the needs of her client’s lifestyles. She has a degree in Interior Design from Michigan State University and is a licensed designer which has allowed her to work closely with builders, architects, and in commercial interiors. 

Mike Watkins, Operations Manager

Mike has has been a valuable asset at Floor Covering Brokers since 2002 and has held many positions including Warehouse Manager, Installation Manager, Commercial/Contract flooring expert, and now Sales Associate. He has a fantastic mind for detail and customer service and has a terrific eye for design based upon technical training.


Our Celebrity Spokesperson:

miriam color crop

Miriam Pico

Miriam is a Traverse City native since moving here at the age of four from Puerto Rico, has been singing professionally since the age of eleven. She has released four CD’s and performs locally, frequently alongside David Chown, on keyboard, or with ‘Girls with Guitars’. Miriam is blessed with three amazing children and plans to raise them in beautiful northern Michigan. She is thrilled to be the celebrity spokesperson for Floor Covering Brokers. Watch for Miriam in our advertising and marketing!


Our Staff:

Jennifer Bladek, Marketing Manager

A Wayne State University graduate, Jen advanced her marketing career through Little Caesar Enterprises’ corporate marketing department for 10 years before relocating to Traverse City in 1993.  She has extensive experience in advertising and internet marketing, and an attention to detail that’s to be envied.


Robert Brown, Carpet Cleaning Manager

Robert’s carpet cleaning passion began in 1991.  He earned IICRC certifications (Institute of Cleaning and Restoration Certification) for carpet, upholstery, draperies, area rugs and hard surface maintenance.  He’s a magician with stain removal, loves his work and says every project is his favorite – the rewards are the smiles on his customer’s faces!

Denny Lauterbach, President/Owner

A University of Illinois graduate, Denny had a 30-year career in the elevator and escalator industry. After living in many large cities throughout the country, he decided Traverse City is where he wants to call home, so he purchased Floor Covering Brokers in 2004. A Licensed Residential Builder, Denny has been on many local boards, including Big Brothers Big Sisters, The Old Town Playhouse, The Home Builders Association, where he served as President, and the YMCA, and he is an active Rotarian. His most rewarding role has been as Big Brother to his “Little”, Danny. After working with complex high-rise elevator systems and huge escalator and moving walk projects (like the Atlanta and Denver Airports), he expected flooring to be less challenging. What a pleasant surprise that the intricacies of all our products keep everyone in our company challenged. Denny particularly enjoys interacting with customers, and he deeply values our talented Floor Covering Brokers team!

Denny and his wife, Jo, enjoy snow skiing, motorcycling, driving / tinkering with classic British sports cars, and especially visiting his 3 daughters and 7 grandchildren, scattered about the country.

Jean Luedtke, Controller

After attending Northwestern Michigan College, Jean has accumulated over 25 years of accounting experience.  Some of her past roles include President and board member for 10+ years of the Benzie County Community Chest, Treasurer of the Paul Oliver Memorial Hospital Auxiliary; member of the American Institute of Professional Bookkeepers; Christmas “Adopt-A-Family”; Band Boosters for Frankfort-Elberta Area Schools; youth group leader at Trinity Lutheran Church; and treasurer of the Benzie County Ski Boosters for Benzie Central/Frankfort-Elberta co-op ski team.

Mike Makowski, Installation Manager

Mike lives in Traverse City with his wife, four children, and dogs! He attended Northwestern Michigan College and has over 20 years of experience in carpet installation & project measurement.  His attention to detail, installation expertise and customer focus are so greatly appreciated in our busy warehouse!

RussMehrhofRuss Mehrhof, Quality Assurance Manager

Russ was born and raised in Traverse City in a large family of 8 kids, 6 of whom have worked in the flooring business. He has over 28 years of experience in floor coverings, with over 19 of those being with Floor Covering Brokers! Russ is very committed to customer service and loves helping people with projects.

CherylOliveriusCheryl McGuire, Administrative Assistant

Cheryl is originally from the small town of Paradise in Michigan’s Upper Peninsula. She comes to Floor Covering Brokers with a background in hospitality management and banking and has proven to be a valuable asset at our front desk. In her free time, she is happily consumed with her sons Franklin and Calvin.

TerrenceMcNielTerence McNeil, Measuring Specialist

Born in Lake Leelanau MI, Terence worked in the Leland Fisheries for over ten years, and later moved out west to work in the oil fields. While in Colorado, he switched gears to carpet installation. Returning to Traverse City, Terence continued in carpet installation and now has over 25 years experience!


Kristi Watkins, Accounting

Kristi joined Floor Covering Brokers in 1991. She first mastered our clerical positions and now is the glue between sales, order entry, and billing.


Lester Woodward, In-house Installation Expert

Lester lives in Traverse City and has two daughters. He is quality focused and an insured carpet installer.  You’ll love him on your job because of the personal attention he gives to ensure your installation is the best it can be!