Our Experts

Meet the experts at Floor Covering Brokers Carpet One
 Flooring expert

Kim Cassady, Sales Manager 

Kim’s over 25 years of flooring experience shows in her flair with Tile design and “Green” flooring products. “It’s about working with the customer and understanding the concept they’re imagining. Every project is a blank canvas we get to paint.”

 Flooring expert

Debbie Everson, Sales Associate 

With a Retailing degree and 25 years in the flooring business, Debbie has an eye for color and design. She has traveled to Italy for tile training and participated in numerous seminars with Mohawk, Shaw, and Crossville Tile. She has also worked with many local Parade of Homes homes.

 Flooring expert

Joan Geerlings, Sales Associate 

Joan has 20 years in the flooring industry! A graduate of Davenport University, she joined Floor Covering Brokers in 2002. She has completed certified Stainmaster Training, seminars by Mohawk, and numerous other programs on flooring products and window treatments. Joan will go to great lengths to fulfill her customer’s wishes.

 Flooring expert

Kristen Jansens, Sales Associate 

Kristen has been with us since 2013. Growing up in the flooring industry along with a degree in Communications and Marketing from WMU has given Kristen the tools to become a great sales person. Kristen excels in project management and being involved with every step of the process. She enjoys helping with product selection and design while making it fun for her customers.

  Flooring expert

Dan Purkiss, Sales Associate 

Dan was born and raised in Traverse City and now is raising his own family in this beautiful northern Michigan area. He has a strong background which includes several years of floor covering experience at a major retailer. His focus on customer service, product specifications, and design elements makes him the perfect consultant for your next flooring project.

  Flooring expert

Michael Sedgewick, Sales Associate 

A native of Rapid City, MI, Michael graduated from Ferris State University with a Bachelor’s degree in Business Administration. He has a strong background in flooring installation, warehouse support and carpet cleaning. Michael has received certification in Flooring Design and Flooring Consultation. He says that the best part of his job is helping people select the perfect floor for their unique lifestyle. Michael lives in Kingsley with his Fiancé Autumn, and young son Oliver. He enjoys being outdoors, especially hunting or fishing.

  Flooring expert

Judi Smuck, Sales Associate 

A successful Sales Consultant for 20+ years, Judi has called Traverse City home since 2002. With a Bachelor’s degree in Fashion Merchandising, and a Business minor from Western Michigan University, Judi is the perfect blend of style and efficiency. “I’ve always had a love for color, fabric, and texture. I believe my strength is in my consultative approach to sales... understanding the customer’s needs and working together to determine the best solution for their budget.” Judi married her college sweetheart, and they have two super kids.

  Flooring expert

Charlie Steinbeck, Sales Associate 

Charlie earned a Bachelor’s of Fine Arts from Finlandia University in Hancock, MI where she majored in integrated design, focusing on interior design. Having graduated with honors, she’s also super smart! Charlie has been involved in many facets of design, including graphic, product, and surface design and found that her passion lies with Interior Design. She strives to create spaces that enhance her clients’ everyday lives and connects them with nature.

  Flooring Expert

Dennis Lauterbach, President/Owner 

A University of Illinois graduate, Denny had a 30-year career in the elevator and escalator industry before he purchased Floor Covering Brokers in 2004. A Licensed Residential Builder, Denny has been on many local boards, including Big Brothers Big Sisters, The Old Town Playhouse, The Home Builders Association where he served as President, the YMCA, and The Grand Traverse Pavilion Foundation. He has been an active member of the Traverse City Rotary Club. His most rewarding role has been as Big Brother to his “Little”, Danny, now an Honors Engineering student at Michigan State University. Denny deeply values the talented team at Floor Covering Brokers Carpet One! He and his wife, Jo, enjoy snow skiing, motorcycling, horseback riding, and especially visiting his 4 daughters and 7 grandchildren, scattered about the country.

  Flooring expert

Jennifer Bladek, Director of Marketing 

A Wayne State University graduate, Jennifer advanced her marketing career through Little Caesar Enterprises’ corporate marketing department for 10 years before relocating to Traverse City in 1993. She has extensive experience in traditional advertising and internet marketing, is responsible for media planning and buying, creative development, social media, public relations, all with an attention to detail that’s to be envied.

  Flooring expert

Miriam Pico', Celebrity Spokesperson 

Miriam is a Traverse City native since moving here at the age of four from Puerto Rico, has been singing professionally since the age of eleven. She has released four CD’s and performs locally, frequently alongside David Chown, on keyboard, or with ‘Girls with Guitars’. Miriam is blessed with three amazing children and plans to raise them in beautiful northern Michigan. She is thrilled to be the celebrity spokesperson for Floor Covering Brokers. Watch for Miriam in our advertising and marketing!

  Flooring expert

Lindsay Hill, Administrative Assistant 

Lindsay is from East Lansing and graduated from MSU. After graduation, she became a copywriter with the National Ad Council in Washington DC. Lindsay moved to northern Michigan in 2005 to be close to her family. Joining Floor Covering Brokers in 2016, Lindsay brings her skills and upbeat personality to our front reception desk.

  Flooring expert

Anissa Klaft, Administrative Assistant 

Anissa has been a valuable member of our administrative team for the past three years. She is a pro at multi-tasking, managing customer billings, and facilitating the flow of paperwork. Anissa is married to Brian and they have three daughters. She has her Bachelor’s degree from MSU and is currently pursuing a second degree in Elementary Education. She loves spending time outdoors, coaching anything from basketball to Battle of the Books, and supporting her kids at their sporting events or band performances.

  Flooring expert

Jean Luedtke, Controller 

After attending Northwestern Michigan College, Jean has accumulated over 25 years of accounting experience. Some of her past roles include President and board member for 10+ years of the Benzie County Community Chest, Treasurer of the Paul Oliver Memorial Hospital Auxiliary; member of the American Institute of Professional Bookkeepers; Christmas “Adopt-A-Family”; Band Boosters for Frankfort-Elberta Area Schools; youth group leader at Trinity Lutheran Church; and treasurer of the Benzie County Ski Boosters for Benzie Central/Frankfort-Elberta co-op ski team.


  Flooring expert

Leslie Voiles, Administrative Assistant 

Leslie graduated from Ferris State University with a business degree and major in public relations. With a background in customer service, she has a passion for working with people and is our go-to person for day to day operations. Leslie and her husband Joe are proud new parents to Owen Joseph.

  Flooring expert

Mike Watkins, Vice President and General Manager 

A valuable asset at Floor Covering Brokers since 2002, Mike was promoted to Vice President and General Manager in 2017. Mike has a deep understanding of the floor covering business, having produced excellent results in Sales, Operations and Material Management throughout his 16 year career. He has a mind for detail and customer service and has a terrific eye for design based upon technical training.

  Flooring expert

Kristi Watkins, Accounting Manager 

A long-term pro, Kristi joined Floor Covering Brokers in 1991. She first mastered our clerical positions and now is the glue between sales, order entry, and billing.

  Flooring expert

Robert Brown, Scheduling Manager 

Robert is the master of organization and has earned the critical position of scheduling all residential and commercial flooring projects. He loves his work and places a huge priority on communication and efficiency.

  Flooring expert

Rich Budek, Warehouse Manager 

Originally from Petoskey MI, and later moving to Traverse City, Rich calls northern Michigan home. Rich joined Floor Covering Brokers Carpet One in 2014 and has filled multiple roles including sales, scheduling and most currently as a vital part of our warehouse staff. His skills and dedication have earned him the recent promotion to Warehouse Manager. Rich has attended Mohawk University where he acquired a deep knowledge of product selection, measuring, installation, and customer service. Rich has three grown children and four grandchildren.

  Flooring expert

Mike Makowski, Commercial Flooring Manager 

Mike joined Floor Covering Brokers Carpet One in 1996. After installing for several years, he was our Measuring Specialist, and for the past several years, has managed our warehouse. Mike will now focus on our commercial business, where he will oversee material and labor quoting and installation crews for projects with area businesses, office buildings, schools, churches, hospitals, and more.

  Flooring expert

Russ Merhof, Quality Assurance Manager 

Russ was born and raised in Traverse City in a large family of 8 kids, 6 of whom have worked in the flooring business. He has over 28 years of experience in floor coverings, with over 19 of those being with Floor Covering Brokers! Russ is very committed to customer service and loves helping people with projects.

  Flooring expert

Terence McNeil, Measuring Specialist 

Born in Lake Leelanau MI, Terence worked in the Leland Fisheries for over ten years, and later moved out west to work in the oil fields. While in Colorado, he switched gears to carpet installation. Returning to Traverse City, Terence continued in carpet installation and now has over 25 years experience!

  Flooring expert

Larry Stoltz, Commercial Flooring Manager 

Larry has worked in tile for more than 40 years, learning the trade in Chicago before moving to Traverse City in 1976, and has been involved in projects of all sizes and types. He has established strong partnerships with flooring manufacturers to best manage the needs of our commercial accounts, and is versed in commercial resilient, laminate, carpet, hardwood and porcelain tile floors. For 4 years, Larry has served our community as a member of the Traverse City Area Public Schools Board.

  Flooring expert

Mike Kinnee, Installation Expert 

A native of Northern Michigan, Mike currently lives in Rapid City with his wife and children. He has over 20 years of experience in carpet installation and project measurement and is a valuable part of our team. While he’s not busy at work, Mike stays active with sports, especially golf and bowling, and enjoys working on cars.

  Flooring experts

Doug Miller, Installation Expert 

Doug is CFI Certified by the International Certified Flooring Installers Association. He has over 28 years of experience and has been part of the FCB team since 2014. He’s an expert with both hard and soft surface installation, and shines with his craftsmanship for specialty carpets like Sisal, wools, and patterned goods. Raised locally in the town of Lake Leelanau, Doug has a passion for the outdoors, most avidly fishing and golf.

  Flooring expert

Justin Rider, Installation Expert 

Justin started his career at Floor Covering Brokers in the carpet cleaning division and warehouse, and moved on to become an expert in flooring installation. His attention to detail and meticulous workmanship makes him a valuable asset to our team. Justin is newly married and enjoys outdoor adventures in northern Michigan.


Steve Robinson, Warehouse Assistant 

'Robbie' is a valuable asset in our warehouse, where he assists with jobsite deliveries, flooring tear-outs, and shipping and receiving of installation materials. With a passion for cooking, Robbie loves to share his chef skills while testing new recipes, and opens his home to an ongoing stream of foreign exchange students.

  Flooring expert

Lester Woodward, Installation Expert 

Lester lives in Traverse City and has two daughters. He is quality focused and an insured carpet installer. You’ll love him on your job because of the personal attention he gives to ensure your installation is the best it can be!