Our ExpertsMeet the experts at Floor Covering Brokers Carpet One
Kim Cassady, Sales Manager
Kim’s over 25 years of flooring experience shows in her flair with Tile design and “Green” flooring products. “It’s about working with the customer and understanding the concept they’re imagining. Every project is a blank canvas we get to paint.”
Debbie Everson, Sales Associate
With a Retailing degree and 25 years in the flooring business, Debbie has an eye for color and design. She has traveled to Italy for tile training and participated in numerous seminars with Mohawk, Shaw, and Crossville Tile. She has also worked with many local Parade of Homes homes.
Joan Geerlings, Sales Associate
Joan has 20 years in the flooring industry! A graduate of Davenport University, she joined Floor Covering Brokers in 2002. She has completed certified Stainmaster Training, seminars by Mohawk, and numerous other programs on flooring products and window treatments. Joan will go to great lengths to fulfill her customer’s wishes.
Kristen Jansens, Sales Associate
Kristen has been with us since 2013. Growing up in the flooring industry along with a degree in Communications and Marketing from WMU has given Kristen the tools to become a great sales person. Kristen excels in project management and being involved with every step of the process. She enjoys helping with product selection and design while making it fun for her customers.
Michael Sedgewick, Sales Associate
A native of Rapid City, MI, Michael graduated from Ferris State University with a Bachelor’s degree in Business Administration. He has a strong background in flooring installation, warehouse support and carpet cleaning. Michael has received certification in Flooring Design and Flooring Consultation. He says that the best part of his job is helping people select the perfect floor for their unique lifestyle. Michael lives in Kingsley with his Fiancé Autumn, and young son Oliver. He enjoys being outdoors, especially hunting or fishing.
Judi Smuck, Sales Associate
A successful Sales Consultant for 20+ years, Judi has called Traverse City home since 2002. With a Bachelor’s degree in Fashion Merchandising, and a Business minor from Western Michigan University, Judi is the perfect blend of style and efficiency. “I’ve always had a love for color, fabric, and texture. I believe my strength is in my consultative approach to sales... understanding the customer’s needs and working together to determine the best solution for their budget.” Judi married her college sweetheart, and they have two super kids.
Charlie Steinbeck, Sales Associate
Charlie earned a Bachelor’s of Fine Arts from Finlandia University in Hancock, MI where she majored in integrated design, focusing on interior design. Having graduated with honors, she’s also super smart! Charlie has been involved in many facets of design, including graphic, product, and surface design and found that her passion lies with Interior Design. She strives to create spaces that enhance her clients’ everyday lives and connects them with nature.
Dennis Lauterbach, President/Owner
A University of Illinois graduate, Denny had a 30-year career in the elevator and escalator industry. He purchased Floor Covering Brokers in 2004. A Licensed Residential Builder, Denny has been on many local boards, including Big Brothers Big Sisters, The Old Town Playhouse, The Home Builders Association, where he served as President, and the YMCA, and he is an active Rotarian. His most rewarding role has been as Big Brother to his “Little”, Danny. Denny deeply values the talented team at Floor Covering Brokers Carpet One! He and his wife, Jo, enjoy snow skiing, motorcycling, driving / tinkering with classic British sports cars, and especially visiting his 3 daughters and 7 grandchildren, scattered about the country.
Jennifer Bladek, Director of Marketing
A Wayne State University graduate, Jennifer advanced her marketing career through Little Caesar Enterprises’ corporate marketing department for 10 years before relocating to Traverse City in 1993. She has extensive experience in traditional advertising and internet marketing, is responsible for media planning and buying, creative development, social media, public relations, and an attention to detail that’s to be envied.
Miriam Pico', Celebrity Spokesperson
Miriam is a Traverse City native since moving here at the age of four from Puerto Rico, has been singing professionally since the age of eleven. She has released four CD’s and performs locally, frequently alongside David Chown, on keyboard, or with ‘Girls with Guitars’. Miriam is blessed with three amazing children and plans to raise them in beautiful northern Michigan. She is thrilled to be the celebrity spokesperson for Floor Covering Brokers. Watch for Miriam in our advertising and marketing!
Jean Luedtke, Controller
After attending Northwestern Michigan College, Jean has accumulated over 25 years of accounting experience. Some of her past roles include President and board member for 10+ years of the Benzie County Community Chest, Treasurer of the Paul Oliver Memorial Hospital Auxiliary; member of the American Institute of Professional Bookkeepers; Christmas “Adopt-A-Family”; Band Boosters for Frankfort-Elberta Area Schools; youth group leader at Trinity Lutheran Church; and treasurer of the Benzie County Ski Boosters for Benzie Central/Frankfort-Elberta co-op ski team.
Leslie Voiles, Administrative Assistant
Leslie graduated from Ferris State University with a business degree and major in public relations. With a background in customer service, she has a passion for working with people and is our go-to person for day to day operations. Leslie and her husband Joe are proud new parents to Owen Joseph.
Mike Watkins, Vice President and General Manager
A valuable asset at Floor Covering Brokers since 2002, Mike was promoted to Vice President and General Manager in 2017. Mike has a deep understanding of the floor covering business, having produced excellent results in Sales, Operations and Material Management throughout his 16 year career. He has a mind for detail and customer service and has a terrific eye for design based upon technical training.
Kristi Watkins, Accounting Manager
A long-term pro, Kristi joined Floor Covering Brokers in 1991. She first mastered our clerical positions and now is the glue between sales, order entry, and billing.
Robert Brown, Scheduling Manager
Robert is the master of organization and has earned the critical position of scheduling all residential and commercial flooring projects. He loves his work and places a huge priority on communication and efficiency.
Rich Budek, Delivery Manager
Originally from Petoskey MI, and later moving to Traverse City, Rich calls northern Michigan home. Much of his professional career has focused on retail sales, purchasing, and customer service. Rich has attended Mohawk University where he acquired a deep knowledge of product selection, measuring, installation, and customer service. Rich has three grown children and two grandchildren.
Mike Makowski, Warehouse Manager
Mike expertly manages our warehouse, scheduling installations, coordinating incoming shipments, and oversees the flow of work for all projects.Mike lives in Traverse City with his wife, four children, and dogs! He attended Northwestern Michigan College and has over 20 years of experience in carpet installation & project measurement. His attention to detail, installation expertise and customer focus are so greatly appreciated in our busy warehouse!
Russ Merhof, Quality Assurance Manager
Russ was born and raised in Traverse City in a large family of 8 kids, 6 of whom have worked in the flooring business. He has over 28 years of experience in floor coverings, with over 19 of those being with Floor Covering Brokers! Russ is very committed to customer service and loves helping people with projects.
Terence McNeil, Measuring Specialist
Born in Lake Leelanau MI, Terence worked in the Leland Fisheries for over ten years, and later moved out west to work in the oil fields. While in Colorado, he switched gears to carpet installation. Returning to Traverse City, Terence continued in carpet installation and now has over 25 years experience!
Dave Watson, Commercial Manager
With over 30 years of flooring expertise, Dave has established strong partnerships with flooring manufacturers to best manage the needs of our commercial accounts. He works diligently with on-site measurements, materials and labor quoting, and installation for area businesses, office buildings, schools, churches, hospitals, and more. And is versed in commercial resilient, laminate, carpet, hardwood and porcelain tile floors.
Lester Woodward, Installation Expert
Lester lives in Traverse City and has two daughters. He is quality focused and an insured carpet installer. You’ll love him on your job because of the personal attention he gives to ensure your installation is the best it can be!